Project Overview
At the Pittsburgh Ballet Theatre, I have the opportunity to design an array of digital and print collateral. With each show comes billboards, bus advertisements, promotional mailers, posters, and a 55-65-page playbill..
My Contributions
Graphic Design + Creative Direction
*This work belongs to the Pittsburgh Ballet Theatre.
I do not own this work. This is for promotional use only.*
Model Photos by: Michael Henninger, Anita Buzzy Prentiss, and Justin Merriman
Summary
Every show at the Pittsburgh Ballet Theatre requires specific print and digital items as part of the marketing roll out. First I have to create a title treatment and a look for the show. The background, Colors, and the “LOOK” of the marketing comes next. This comes together with a mixture of digital assets and Ai. Using the established branding I then go on to create digital and print collateral for our marketing roll out. This includes a 11x17in poster poster used as window advertisement, an array of digital images to be used for email blasts, website banners, bucket images, social media and/or digital ad space purchased to promote the show on participating websites.
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